SERVICES

My flagship service is creating a documented content marketing strategy tailored to your business. The strategy outlines and informs your content over a set period of time to achieve certain goals. You can read more about how it works here.

Once the strategy is created, I can execute it for you as well, producing the required content, and fine tuning the strategy as we learn more about your audience.

Alternatively, you can use the strategy as a roadmap for your own writers, or other freelancers.

If you already have a documented content marketing strategy, or don't want one just yet, I can also offer "à la carte" services to suit your digital marketing needs.

Explore the options below, or get in touch so we can discuss how I can help your business.

Autoresponder / Email Series (sales / marketing funnel)

This is the fastest way to build a relationship with a new customer. Once set up, it's fully automated and very cost-effective. These pre-written emails will go out automatically, in a certain sequence and specified timeframe to deepen customer relationship or drive sales.
Articles

Articles are a basic building block of your relationship with your customer. Great content attracts top search engine rankings and traffic while educating or inspiring your customer, making you the trusted, likeable expert.
Blog Posts

Another basic building block for online content, blogs allow you to have an ongoing conversation with your customer. This easy medium allows you to post opinions, tips, best practices, and other information centered around your customer's problems or questions - staying top of mind while perpetuating your brand voice and brand story. It's a great way to promote new products, services, and events. It also allows you to interact with customers by responding to comments, further increasing engagement.
Case Studies

A little social proof goes a long way in validating the effectiveness of your product or service to prospective customers. A carefully crafted success story can appeal to deep emotions, influencing beliefs and driving actions.
E-Newsletters

An E-newsletter, delivered on a regular schedule to your customers positions you as an expert and authority in the industry while establishing trust and familiarity among your audience members. Sending one out offers easily measurable results, allowing you to learn more about your audience and maximize your return on investment.
Landing Pages

Bring in leads or generate sales with carefully crafted landing pages that result in more sales, subscriptions, or email addresses for your business!
Press Releases

Generate favorable publicity by highlighting new products, services, accomplishments, or events with a press release. This helps build your brand recognition and credibility while driving traffic to your website. An inexpensive alternative to traditional advertising.
Sales Enablement Copy

If you have a sales team, they could likely benefit from some fresh copy to help them make more sales. I can customize cold email templates, battlecards, call scripts, one sheets, and sales decks to help them get more meetings and close more deals.
Search Engine Optimization

Extensive keyword research identifies top key words and key phrases specific to your product type or service. These are then strategically placed into your website's headlines, titles, meta-tags, descriptions, and content to boost your rankings and connect with prospects.
Site Content Audit and Report

This is a comprehensive analysis and diagnostic report of your website's user-friendliness and effectiveness across all elements and pages. It identifies weaknesses and opportunities to improve Search Engine Optimization (SEO), lead generation, user experience, and sales-conversion results.
Social Media Setup / Management

Establish your presence, attract and engage new prospects and develop loyal fans. Social media is one of the best ways to build a community, communicate with your audience, and stay top of mind with your customers.

For more information including pricing structure, download my free information kit here.

There are so many aspects to digital marketing - I can't possibly list them all. If you need something that you don't see listed here, I am happy to discuss whether it's something I can help you with. If I'm not the right person for the job, I can probably find someone in my network who is.